Testimonial Statistics

Powerful insights to enhance every marketing strategy.

“39% of people were more likely to share an online video than a text article and 56% more likely to “like” it.”

“77% of people who have watched a brands testimonial video say it has played a part in convincing them to buy.”

“97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.”

Demand Gen Report

“On average, testimonials that are displayed on sales pages increase conversions by 34%”

“Consumers are 27.4 times more likely to click online video ads than banner ads.”

“70% of marketers say video converts better than any other type of medium.”

“75% of executives consume work-related video content at least once a week.”

“Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.”

“79% of people have watched a video testimonial to find out more about a company.”

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